History of Paramount Pictures logo changesġ952 – the mountain on the logo becomes elongated, the logo itself is now brighter, in blue tones.ġ954 – the logo is less colorful, the lettering and stars are in the foreground, and the mountain acts as a background.ġ968 – the mountain in the logo is lit by the sun, the “a” above the inscription “Paramaunt” disappears.ġ975 – the image of the mountain becomes painted, the logo is painted blue, the background is now monochrome.ġ987 – the picturesque design of the logo returns: the difference from the 1968 version – the sky is colored in warm colors, reminiscent of the sunset.Ģ002 – the current version of the Paramount Pictures logo appears, the coloring of the logo is blue and white. The logo has hardly changed since that time. The prototype mountain was Ben Lomond, located in Utah, where William lived. It depicted a mountain with a snowy peak surrounded by stars. The first version of the logo of Paramount Pictures studio appeared in 1914. The company did not begin using the familiar name Paramount Pictures until the mid-1930s. The new name was Paramount Famous Lasky Corporation.įamous Lasky Corporation was the first film studio in the United States to simultaneously handle the process of making films, promoting them, and showing them to the public. Now Paramount Pictures Corporation was merged with Zukor and Jesse’s studio. That same year, another merger took place between the companies. This merger created a powerful brand, Famous Players-Lasky Corporation. In 1916, Adolph decided to merge his Famous Players Film Company with Jesse Lasky’s film studio, the Lasky Feature Play Company. A year after opening, the studio produced five films that gave Adolph Zukor fame. Adolph and his associates opened the first movie theater, where they showed full-length feature films with leading theater actors. The company was originally called Famous Players Film Company. Paramount Pictures film studio was founded in 1912 by Adolph Zukor. Reasons for the success of the Paramount Pictures logo.History of Paramount Pictures logo changes.Steven Spielberg’s great use of the logo in Raider of the Lost Ark can be seen here. VERSIONS: A history of the Paramount logo, from 1925 to 2011, can be found here. The original logo had 24 stars (for each of the two dozen actors under contract in 1916)-the latest version now has 22. What’s also changed over the years is the number of stars that form the semi-circular constellation around the peak. ( Ben Lomond Mountain in Utah is thought to be the inspiration, though the latest versions are supposedly modeled on a peak in the Peruvian Andes. THE LOGO: According to industry lore, Paramount’s enduring symbol-the “Majestic Mountain”-evolved from a sketch on a scrap of paper by “the Man Who Invented Hollywood,” W.W. MEMORABLE FILMS INCLUDE: Double Indemnity (1944), Roman Holiday (1953), Breakfast at Tiffany’s (1961), the Godfather movies (1972-1990) and Beverly Hills Cop (1984) Dogged by various legal and financial problems, Paramount was on the brink of insolvency by the late ’60s, until fortunes were reversed by a string of commercial and critical successes-the company is now part of Viacom. TWO-SENTENCE HISTORY: Hollywood’s oldest surviving studio quickly earned a reputation for finding and signing the biggest stars of the day-from Mary Pickford and Douglass Fairbanks (who would go on to co-found United Artists) in the 1920s to Marlene Dietrich and Gary Cooper a decade later.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |